Strutting out of Freedom Hall and down Stopher Walk, tricolor in your pocket and carnations draped over your horse’s neck, walking on Cloud 9 from the victory pass. It’s just you and your trainer, and twenty people following you back to the barn wanting to buy your horse. That is the dream.
It has happened, and will continue to happen on occasion at shows across the country, but it is not the case with most horses for sale in today’s market. More often than not, sellers spend weeks, months or even years trying to find just the right buyer for their horses, through word of mouth, print advertising, and now even online and through social media. The process can be overwhelming, but with a little thought and effort, you can market your horse well, find the right buyer, and send him off to his new happy home with something close to the asking price in your pocket.