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Promotion

  • Written by Allie Layos
  • Category: Promotion

Speaking for the Saddlebred: The ASHA Breed Ambassador Program

Individual World Champion Phyllis Brannon gives most of the credit to her horse, Harlem's Sweet Success, who participated in countless open and 4-H shows and clinics.

Phyllis Brannon believes that many people were surprised when she was named the inaugural Individual Breed Ambassador World Champion. She knows they didn’t see all the promotional work she was doing, and for a very good reason.

“Promoting the Saddlebred is not about promoting it to people who already have Saddlebreds,” Phyllis said. “A lot of people were shocked when we won because they didn’t see what we were doing. How many people follow the 4-H program or the local shows where there’s not even a Saddlebred class?”

But that is the beauty of the new Breed Ambassador Program – since 2015, the American Saddlebred Horse Association does follow them. And all across the country, people like Phyllis are now being rewarded for their efforts to promote the Saddlebred breed, and others are being encouraged to join the fight.

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  • Written by Dallys Malenfant
  • Category: Promotion

Promoting the Best of Our Breed: How to put your best foot forward with local media

Best photo example: Rather than a standing shot, this action shot gives readers a better sense of what Saddlebreds actually do.One of your riders has just won a huge title at a national level show. This rider has been with you from the first up/down lesson all the way to a win on the Green Shavings. You pitch the story to a local newspaper with the intent of promoting not only this rider’s great accomplishment but also the American Saddlebred breed as a whole. The problem is, the reporter you are talking to has never sat on a horse, let alone ridden a beautiful, high powered, elegant American Saddlebred. What now?

While explaining the significance of a Louisville win and presenting the American Saddlebred in a way that will draw others to the sport can seem like a daunting task, it doesn’t have to be. With just a small amount of thought and preparation, a well-done interview can have very big results.

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