- Written by Allie Layos
- Category: Promotion
Speaking for the Saddlebred: The ASHA Breed Ambassador Program
Phyllis Brannon believes that many people were surprised when she was named the inaugural Individual Breed Ambassador World Champion. She knows they didn’t see all the promotional work she was doing, and for a very good reason.
“Promoting the Saddlebred is not about promoting it to people who already have Saddlebreds,” Phyllis said. “A lot of people were shocked when we won because they didn’t see what we were doing. How many people follow the 4-H program or the local shows where there’s not even a Saddlebred class?”
But that is the beauty of the new Breed Ambassador Program – since 2015, the American Saddlebred Horse Association does follow them. And all across the country, people like Phyllis are now being rewarded for their efforts to promote the Saddlebred breed, and others are being encouraged to join the fight.